During my time at Creative Ave as Associate Creative Director, I helped identify visual opportunities, led a creative team, developed campaigns from concept to execution, designed brand experiences through digital assets, and contributed to creative direction across multiple brands.
Selected Client Showcase: Cirqadian
Helped define Cirqadian’s visual identity across socials before its launch in August 2026.
The Challenge: Launching a new brand without relying on familiar fragrance category conventions.
My Contributions
Creative Direction
Campaign Ideation & Execution
Designed 10 Day Reset Guide
Filming & Photography
Social Content Strategy & Deliverables
What Does Clarity Smell Like?
My Role: Creative Direction, Filming, Video Edit, Storyboard, Social Campaign Development
The Future of Fragrance
My Role: Creative Direction, Filming, Video and Audio Edit, Concept, Storyboard, Social Campaign Development
10 Day Reset Guide
Designed the layout (chose images, treated typography and placement, and built overall visual flow of design) of Cirqadian’s 10-Day Reset Guide, a free digital pdf sent to email subscribers with the goal of creating a community for pre-launch.
CIRQADIAN SOCIAL VIDEOS
These videos were part of our pre-launch campaign, which focused on slowly introducing the actual fragrance and Cirqadian's mission to the audience, generating excitement around the brand's launch in August 2026.
Day 6 of the 10 Day Reset
My Role: Creative Direction, Videography, Video Edit, Social Campaign Development
Raw Reactions to Cirqadian
My Role: Creative Direction, Idea Conception, Storyboard, Videography, Editing Notes
Brain Stems Pre-Order Video
My Role: Videography
Cirqadian Behind the Scenes
My Role: Video Edit, Contributed to Videography
Behind the scenes at Cirqadian's first campaign shoot in California - March 2026.